Infiniti Global

The Nissan Infiniti brand is highly regarded for its advanced design and powerful performance in each of its markets, including the U.S., Canada, Europe, Russia, the Middle East, China and Korea. The global redesign used digital to reinforce product positioning to launch new vehicles and create experiences that ‘move metal’, whilst bringing innovation to the entire customer lifecycle.

Challenger series video
The primary objectives of the Challenger Series were to position Infiniti as a challenger and raise the brand at regional and global levels to tier one status. It also sought to challenge misconceptions of Infiniti while strengthening the brand and demonstrating product features.