Nissan Versa iPad Experience

Working as the senior designer in a dedicated team at Critical Mass, Toronto, I designed the iPad campaign for the 2012 Nissan Versa Sedan launch. We focused on highlighting the vehicles headroom, legroom, interior amenities and $11,000 starting price. The iPad 2′s new 360-degree gyroscope technology was used to create experiences that allowed the user a unique way to explore the vehicle. My role was lead UI designer.